Our Story
Fijora began with a feeling most women know too well — the relief of finally taking off a bra at the end of the day.Over and over, we heard the same frustration: bras that looked fine but felt restrictive, uncomfortable, and unforgiving once real life started. Wires that dug in. Fabrics that didn’t breathe. Designs that prioritized shape over how a woman actually moves through her day.Based in New York, Fijora was created to rethink that experience from the ground up.Instead of designing bras around rigid structure, we focused on movement. Instead of forcing the body to adapt to the bra, we designed bras that adapt to the body. The result is a collection of wireless, seamless essentials made with breathable fabrics, flexible support, and a natural fit that feels effortless from morning to night.Every Fijora piece is designed with comfort at its core — not as an afterthought, but as the foundation. We believe confidence doesn’t come from restriction or pressure, but from feeling at ease in your own skin. When something feels good to wear, it shows in how you move, how you carry yourself, and how you show up.Fijora is for women who want simplicity without sacrifice. For those who value softness, flexibility, and thoughtful design. And for anyone who believes comfort and confidence should always go hand in hand.
Our Mission
At Fijora, our mission is to make comfort the standard — not the exception.We exist to design bras that work with the body, not against it. By focusing on wireless support, seamless construction, and breathable fabrics, we aim to remove the discomfort women have come to accept as normal.We believe confidence starts with feeling at ease. When what you wear feels good, it allows you to move freely, stay present, and show up fully in your everyday life.Fijora is committed to creating thoughtful essentials that prioritize comfort, simplicity, and real wearability — because no woman should have to choose between feeling comfortable and feeling confident.